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Thursday, August 27, 2009

10 Reasons Not to Host with Large Hosting Companies

If your a seasoned veteran when it comes to dealing with web hosting then you probably already know everything you need to about what makes a good hosting company. For me there a few things that really make it or break it though, so here are my top 10 reasons to go with a smaller company rather than one of the hosting giants!

1. I'm a believer in supporting the smaller companies, especially in these tough economic times. After all they are what used to keep everybody in business and making money. In many ways it's the giants that have hurt our economy.

2. The small companies tend to be more upfront with what they are offering, as apposed to preying on people who aren't experts only to find out that they have to pay extra for this and that, ie. Godaddy charging for email addresses and SMTP relays, while Canadian Web Hosting offers unlimited free email addresses.

3. Customer service. I prefer to not have to call my hosting company ever to be honest, because generally if I'm calling them it's because of an emergency that can't wait for a support ticket to be responded to. Smaller companies are better at having a human answer the phone and not sticking you on hold for a long time.

4. When you go to the hosting company's web site, I've found that the larger companies tend to have a lot of ads, and banners that can be very distracting and confusing even to the experienced users.

5. Abuse. I know that many companies are more lenient than others, and on the web so much of what is considered abuse is relative. I'm not condoning things like spamming, for example, but I think that if something a customer does blurs lines of the hosting companies policies they should deal with it by contacting the customer and evaluating what it is that they are doing. Many larger companies will simply just shut down a paying customers web site, without notice or explanation because a "red light" went off somewhere.

6. Smaller companies tend to be more ahead of the times than larger ones, at least when it comes to offering new services and technology.

7. Flexibility. There have been times that I have needed to change my hosting plan, or even cancel and transfer file hosting in the midst of my hosting plan. I have never had a problem doing so when using a smaller hosting company, where as the giants fight you tooth and nail.

8. Fees and charges. This one always gets me. You pay for your hosting and maybe even buy a few domains through the same company, then the the big companies decide that they get to charge you a fee to activate your domain, or add a domain to your hosting account. Why don't they just start charging per second anyone is on your web site?

9. I sort of covered this before with customer service, but if you are unsure as to what you need or want, call a smaller company and talk to them. They will offer advice that will work for your business because they want you to be a customer for life, not just so they meet their quarterly quota.

10. Price. The big guys will claim to have affordable hosting, but there is always something hidden. The small guys can sell hosting for less because they are not employing an army and don't have nearly as much overhead.

In short, there really is nothing redeeming about these large companies that offer "cheap" hosting. It ends up being less affordable and more of a headache in the long run.

Technorati Tags: hosting, web hosting, web site, domain name registraion, domain name, domain, budget, affordable, seo, search engine optimization


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posted by Courtney at 6:48 AM | 1 Comments

Friday, August 21, 2009

5 Social Networking Sites You Have No Excuse Not To Be On

Social marketing can be a full time job all in itself. With new networks popping up almost daily it seems, how do you know where to begin, or what networks are the most important?

In our experience with our own business as well as those of our clients, these are the most productive social media web sites that a business owner can belong to:

1. Twitter - An absolute must for the business owner trying to gain targeted traffic to his or her web site. I wrote a more detailed article about how to take Twitter a few steps further in conjunction with your blog a few weeks back.

2. Facebook - Still one of the most visited web sites on the internet, and it's not really showing any signs of going away anytime soon. Facebook has become a phenomenon within circles of friends, with many people sharing entire relationships solely on Facebook.

3. Digg - Digg can be sort of like the lottery. It can be difficult to get an article Dugg hundreds or thousands of times, but if it does? Look out!

4. Identi.ca - What, you say? Yes. Identi.ca is a lesser known open source version of Twitter, but the bonus is: links on Identi.ca tend to hold some weight as backlinks.

5. LinkedIn - LinkedIn is *the* social network for business professionals. You can showcase your knowledge there with Answers, you can connect with other businesses and potential customers and you can recommend other products and services in your network.

If you don't have a lot of time to manage 99 Social Networks, at least make sure you're on these!

If you still don't have time for these, many Seo companies offer social marketing management services, freeing up your time to run your business. These Services can be quite time consuming for business owners, and often having someone else handle your social marketing is necessary.

Technorati Tags: seo, search engine optimization, marketing, social media, social networks, twitter, facebook, linkedin, digg, identi.ca


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posted by John Simmonds at 4:48 AM | 3 Comments

Wednesday, August 19, 2009

More about Social Media Marketing

I realize we've been discussing this a lot on this blog lately, and rightly so. I'm not saying that social marketing is the only way to bring traffic to your web site. Heck, I'm not even saying it's the best way! Truth be told, what's going on right now with social networking, and other social media web sites may or may not last, but better get in on it while the gettin' is good! Here's an interesting article I "stumbled upon" and thought I would share.

Social media is all the rage these days, especially Facebook and Twitter, with everyone trying to figure out how make money from the latest technology phenomenon. Michelle Gabriel has managed the feat. She describes herself as a “solo-preneur,” a business of one, who specializes in making connections between people who are passionate about living their dreams. A business’ passion is key to making social media work as a marketing tool.

Sometimes she shows them how to make the connections with social media and sometimes she does the connecting for her clients. Either way, she has built a tidy little business based in McKenzie Towne that she uses as a platform to explore the global opportunities social media presents to business people everywhere.

Traditional media (TV, newspapers, radio) connects one source to many recipients. Or perhaps a few recipients, such as when the family gathers around the television to watch the nightly news. But none of the traditional media have the power to revolutionize society and business quite like social media.

VIDEO: SOCIAL MEDIA GURU SHARES BUSINESS MARKETING SECRETS : S.E. Calgary News
Technorati Tags: social, media, marketing, networking


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posted by John Simmonds at 10:37 PM | 2 Comments

21 Essential SEO Tips & Techniques

This is a fantastic list of SEO tips:
4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great Web resources (like Search Engine Land) and several terrific books you can read. Aaron Wall’s SEO Book, Jennifer Laycock’s Small Business Guide to Search Engine Marketing, and Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin are three I’ve read and recommend.

5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.

6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.

7. Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.

8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.

Read the rest: Seru-seruan: 21 Essential SEO Tips & Techniques
Technorati Tags: seo, search engine optimization, web development, web marketing


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posted by Courtney at 7:25 AM | 1 Comments

Saturday, August 15, 2009

230 Link Bait Ideas

A great resource from Portent Interactive:
Generating great link bait ideas is hard work. When link bait works it’s magical. Watching the page views, unique visitors and server load all go up at the same time is like watching the wheels spin on a slot machine right before it lands on 777. The difference is that a slot machine depends wholly on chance. With link bait, you have to earn your luck.

To help me create compelling ideas I created this poster - 230 Link Bait Ideas. I stuck it on my wall, printed in tabloid format, 11 inches by 17 inches, but it looks good in your PDF viewer too.

Download 230-link-bait-ideas.pdf : 230 Link Bait Ideas | Portent Interactive, Seattle, WA
Technorati Tags: seo, link bait, link development, search engine optimization


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posted by Courtney at 11:12 AM | 0 Comments

Tuesday, August 11, 2009

How To Build a Web Site

How to Build A Website uncovers the best techniques, tools, tips and training on the web to establish and grow your online business whether you're starting out or are already an experienced internet marketer. See their 4-Part Case Study on how the big players do SEO!

Technorati Tags: seo, search engine optimization, web design, web development, web site


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posted by Courtney at 8:41 AM | 1 Comments

Monday, August 10, 2009

21 Twitter Tips

Even Canada's own tax payer supported national network, the CBC, is plugging the capabilities of twitter and it's users. Are there no boundaries anymore?
You've heard about Twitter — that curious, strangely addictive social-networking technology that facilitates torrents of truncated messages among millions of users. You might even know your hashtags from your re-tweets. But how can you make money with it?

Forbes canvassed scads of businesses and pricey social-networking gurus looking for honest answers. Admittedly, we were skeptical. After all, how much can you accomplish in 140 characters or less?

Turns out there are myriad ways Twitter can have an impact, and not just as a marginal marketing tool. Indeed, we found 21 clever ways to use Twitter — for everything from boosting sales and scouting talent, to conducting market research and raising capital. Chances are, there will be many more.

21 top twitter tips
Technorati Tags: cbc, twitter


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posted by John Simmonds at 9:16 PM | 1 Comments

Thursday, August 6, 2009

10 Great Mac Apps for Web Developers

10 Essential Software Apps For Web Development on a Mac
Whether Macs are the best computers for web development is up for debate, but one thing can be agreed upon – there are some great software apps for web development on a Mac.

Here’s a list of 10 essential software apps for web development on a Mac.

10. TextWrangler is a multipurpose text editor that works for editing code and plain text documents. It can even open files from (and save them to) remote FTP and SFTP servers.

9. Inkscape is an open source vector graphics editor similar to Adobe Illustrator. It is the first open source program to adopt Spiro curves. You can also go through their clip art collection and find dozens of images made with Inkscape that are free to use or modify.
Technorati Tags: mac, web development, apple, software, apps


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posted by Courtney at 9:20 AM | 0 Comments