I realize we've been discussing this a lot on this blog lately, and rightly so. I'm not saying that social marketing is the only way to bring traffic to your web site. Heck, I'm not even saying it's the best way! Truth be told, what's going on right now with social networking, and other social media web sites may or may not last, but better get in on it while the gettin' is good! Here's an interesting article I "stumbled upon" and thought I would share.

Social media is all the rage these days, especially Facebook and Twitter, with everyone trying to figure out how make money from the latest technology phenomenon. Michelle Gabriel has managed the feat. She describes herself as a “solo-preneur,” a business of one, who specializes in making connections between people who are passionate about living their dreams. A business’ passion is key to making social media work as a marketing tool.

Sometimes she shows them how to make the connections with social media and sometimes she does the connecting for her clients. Either way, she has built a tidy little business based in McKenzie Towne that she uses as a platform to explore the global opportunities social media presents to business people everywhere.

Traditional media (TV, newspapers, radio) connects one source to many recipients. Or perhaps a few recipients, such as when the family gathers around the television to watch the nightly news. But none of the traditional media have the power to revolutionize society and business quite like social media.

VIDEO: SOCIAL MEDIA GURU SHARES BUSINESS MARKETING SECRETS : S.E. Calgary News

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