This article explains, in perhaps too much detail the ins and outs about the different types of blogs. I find it interesting how he breaks everything down, and gives many useful tips to consider before choosing a format for your new blog. However as many things in SEO and blogging, I finds that most people over think it and try too hard to find the "right" way to do things rather than just finding a "great" way to do things. In any case this is a good read:

Why the whole world is wrong about weblogs | Weblog of Edward de Leau

There are two “weblogs”.

1. The first one is the weblog as media format, these are the websites that you can not describe simply as “weblog” but always in the context of what information they offer.

* A website which shows pieces of content called postings in revere order
* Every post has a title, sometimes a subtitle, a body of content and some metadata like a date and a trackback URL
* Tags, categories and other taxonomies are used to categorize the postings and provide sub portals
* Archives are generally available in monthly format to function as back reference
* Various extra’s like Feeds (RSS/Atom) and millions of plug-ins/widgets are available on

The website uses the media format “website” tot e.g. describe new gadgets, news on topic X or presents niche information on a specific domain. You can find these weblogs in the top 1000 in Technorati. Before the format was invented these websites could have existed, they would simply represent the information on gadgets, web2.0 news and so on, in a different way and would still be able to get their information across.

You can not simply describe these websites as “weblogs” since you always refer to “a site about gadgets” or “a site about apple”.

2. The second one is the weblog as website type. I will not define it here, but below, to not scare you off. You also know this one:

* It uses the same format as above, but can not exist without the specific format
* It displays postings related to all of the goals of one specific entity,
where goals can include “need to have hobby”, “need to have work”, “need to have life” and related subgoals such as “need to have hobby music”, which leads to a posting about buying a new cd. The postings cover the same goals-action money/time division as within the entity’s domain which is more than often a household.
* It has a wide range of different kind of content
* It has a wide range of different types of postings, where type can be: a link, a brainstorm, a hobby related postings, a job related posting, a budget related posting, an inspirational posting and so on.

Generally called “personal weblog about everything in that persons life”.

The reason that a weblog of the second kind is unique is that it really represents the thing it is and can not exist without the concept itself and is tied to that person’s life goals.

Technorati Tags: weblogs, blogging, seo, marketing

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